Being autonomous can be perfectly defined with the phrase "Only in the face of danger". Unfortunately, it is a reality: just to work, just to train, just to pay, just to worry ... and just to look for customers.
Like any business, obtaining customers is essential to ensure its future. In general, a freelance or professional does not count as a good commercial portfolio that sells its services and adds customers every week.
The harsh reality is that the search for clients is defined as one more task, and the most important, within the numerous obligations of an autonomous. On many occasions, a freelancer spends more time looking for clients than developing their work.
Do not despair! Next, we are going to offer you some very practical and useful tips that will help you get clients or, at least, increase the chances of attracting them.
1. Create a Personal Brand
To win customers you have to sell yourself and for this and, especially for independent professionals, owning a well-worked personal brand is a very valuable resource.
Half of the battle of getting and working with a client is getting them to like and trust you on a personal level. They should connect with your brand so that they feel comfortable and willing to put their project in your hands.
Work your personal and professional profile, be visible online with your website, blog and social networks. Collaborate with other professionals, stay active and close with your audience.
2. The mouth to mouth method
Some things do not go out of style! Word of mouth has always been one of the resources that have most attracted and added customers.
This is, in all likelihood, the best way to attract customers without making any effort to get them. When someone recommends a person or company they know, it means much more than any other action you can take.
People rely on personal recommendations rather than a professional position, a resume, LinkedIn profile or a blog. It all comes down to the saying: "It's not what you know, but who knows it."
3. Full and updated LinkedIn profile
Social networks are basic and the social network most linked to the professional profile and work in general is LinkedIn.
Human Resources departments and companies in general search on LinkedIn to hire. Reviewing LinkedIn profiles is one of the priority tasks to learn about candidate information and make possible discards. In recent years, Social Recruiting has become a growing trend in Human Resources departments.
Also, LinkedIn profiles tend to be in the top positions in search results when people search your name on Google (a task that businesses do).
Therefore, take care of your profile of this social network and stay active.
No, Networking is not just for companies. The philosophy of Networking is the creation of a network of contacts that connect and can create professional synergies.
Attend events, fairs, and conferences that are relevant to your interests or, perhaps, more importantly, those that are relevant to the interests of your potential customers.
Contact in person with other professionals has an invaluable value more than other types of communication.
Coworking has taken off in recent years as an alternative to working from home or in your own office.
It is about working in workspaces with other professionals, a very similar option to networking, the main difference is that you usually go to a coworking space every day, or at least semi-in-person.
Coworking spaces are buildings or large rooms used by groups of entrepreneurs, small businesses and freelancers. They are ideal for work in a collaborative environment.
6. Registration in work pages for Freelancers
Without a doubt, the work pages for Freelance professionals are a very valuable asset to obtain projects and clients.
There is an extensive list of these portals in both Thai and English. In them, a lot of work and professions of all kinds moves. It is important to know the operation of these platforms to be able to enjoy the advantages that these resources provide.
7. List of companies and potential customers
It is important to know which companies, SMEs or independent professionals could be potential clients for your work. Once you have a good list you can add them to your networks and communicate with them to let them know your work and availability.
8. Create content for others
When you create content for others, you get more visibility and with it, new opportunities and potential customers can appear.
The creation of content, videos, infographics ... talking about a specific topic outsource your brand to other scenarios that, otherwise, you could not reach.
In these cases, quality is more important than quantity. Don't forget it!
9. Loyalty to your customers
The life cycle with a client does not end at the end of the job and the relevant transaction. It is important to have careful contact to offer your availability and show relevant information (for example, in social networks).
LinkedIn offers great value in this regard, being able to publish your progress as a professional or publishing texts linked to the needs of the other party, which may be aware of them.
10. Don't give up
Getting clients is a hard and sometimes demoralizing task. But you can't give up, while you give up another professional is getting your clients. As your network of contacts increases more chances of obtaining customers you will have.
Staying active is key to being an attractive freelance professional for potential clients.
Starting as a freelancer is very difficult, but with an organized work routine and tenacity, you can see how you grow in every way, including your client portfolio.
If you would like more information on how to take advantage of your projects by being autonomous, contact us.