Recruitment, if it is both brand and tactical marketing: you want to attract interest in the company to a certain target group and also to get action in the same target group. I find no reason why marketers and recruiters should not join forces - on the contrary, here are three reasons why it is worth doing so.

In today’s economy, hiring the best people is more critical than ever. Entrepreneurs can’t afford to lose time, money and results from a bad hiring choice. The cost of finding, interviewing, engaging and training new employees is high. Employees also require desks, computers, phones and related equipment, let alone the largest costs of being an employer—salaries, benefits and taxes.

Most business decisions are based on hard cold facts, and hiring decisions are no different. If an organization is going to invest time and money into employing you; they will need to see evidence that you can perform.

You’ve had another rough day at work.

And as you’re talking about your lackluster job or about feeling lost in your career path, a well-meaning friend or relative responds with, “Well, what do you want to do?”

Silence. If only it were that easy, right?