Creative cover letter
The cover letter is decisive for the first impression of the job application because it is always on top of the job application folder. To influence the quick pre-selection in your favor, you can score with creativity here:
Start with a bang
The opening sentence in the cover letter should be a blast. If you fall into the house with the door, you get straight to the point. Don't write: "I hereby apply ..." - HR personnel has read this too often.
You can be brave. Surveys have shown that more self-confidence is well received in the job application process. For example, like this:
Dear sir __________,
It is exactly 20 minutes by bike from my front door to the company headquarters. That means: While the other employees are still stuck in traffic, I could be the first colleague in the office in the morning
Rely on Cliffhanger
Another trick for the creative job application: Install so-called cliff hangers. These are sentences that astound the personnel manager and encourage them to continue reading or make them curious about further content. An example:
"If you would like to learn more about how I was able to reduce the costs by 15 percent, take a look at the detailed project report in the appendix."
Formulations such as "I would be happy to tell you personally which development I am planning for the first 6 months in your company" are suitable for the final sentence of the letter. They also lead to an invitation to an interview.
Score with weaknesses
Pretty much every job application is praise to yourself. Self-presentation and self-marketing are the core topics of the job application. Admit you can't do something? Absolutely! You can also score with honest weaknesses. Not only is this particularly authentic, but it also makes the rest more credible.
You do not disqualify yourself with weak points (after all, everybody has them) but show a realistic self-image and, above all, willingness to learn. For example, write:
"So far, unfortunately, I still lack experience in dealing with _______. However, I am convinced that I will quickly acquire these skills in your company and practice and thus create real added value for you."
The only exception: the weaknesses should not be characteristics that are essential for the position. A manager who claims to be "shy" disqualifies himself, as does the salesperson who cannot "present".
Clarity is the top priority when it comes to your CV. It's about facts, not gimmicks. In between, however, there is still creative scope - in terms of formulations, design and elements:
Choose a horizontal timeline
Most resumes are vertical and "anti chronological", with the most current position first. This is what countless templates and sample examples look like.
It is not wrong. When it comes to creative job applications, you can also do it differently: horizontally and chronologically.
Those who are graphically talented can, for example, present their resumes in the form of an infographic with a horizontal timeline. For such visualizations, there are now some free graphics programs on the Internet. The services of Resume .up and Prezume transform your Resume into a horizontal timeline.
Surprise you with technical terms
Traditionally, the curriculum vitae is divided into the sections "Personal data", "Professional career", "Training", "Special knowledge," and "Interests and hobbies". However, there is no reason not to rename these sections creatively and thus to make them unique.
A cook could, for example, divide his Resume into the sections "ingredients", "starter", the main course "," dessert, "and" greetings from the kitchen ". Of course, the HR specialist must then immediately be clear about which stations are involved. But ultimately, you are relatively free to formulate the headings.
Paper is patient, and a lot can be said. Confirmation by a well-known third party works wonders. So why not give so-called references or letters of recommendation in the curriculum vitae or the attachments?
These can be included in the resume in the form of short Quotes. The detailed version can then be found as a reference letter in the appendix. Such advocates can be former superiors, customers, and renowned specialists. These just shouldn't exaggerate. Superlative and flat praising is not creative but somewhat clumsy.
Examples and forms of creative job application
Job application video
The job application video is no longer an innovation, but it remains the exception among the numerous job application documents. The significant advantage: if it is done well, you will be remembered.
Ultimately, the job application video is a cover letter in moving images and sound. Hardly anything is more annoying than a clip where you just stand and list one skill after the other. Make your job application video more entertaining and take advantage of the opportunities it offers. Don't just talk about your skills, but show them in the picture.
Let something of your personality and your passion show: What is your added value? Why do you want to work for this company?
At the same time, the skills and characteristics shown should match the desired job. The job application video is, therefore, suitable for creative areas and jobs with customer contact since it can show your charisma and open dealings.
There is also a definite recommendation for jobs where you are actually in front of the camera, in which case the clip is already a first work sample. For the same reason, the job application video is useful if you stand behind the camera and produce or edit content for social media. You can show what you can do and what skills an employer can expect from you in the job application video.
For example, a candidate integrated a so-called QR code in his CV instead of an job application photo. Anyone who scanned it with their smartphone came directly to the job application video of the applicant.
Job application homepage
Your job application homepage can be an ideal addition to your job application. You can not only store a more detailed CV but also shine with work samples (in the download area) or display your competence profile (animated).
However, the job application homepage does not replace the classic job application elements such as cover letter and CV. Instead, you put a link to your website there and thus draw attention to it.
However, it can also be a form of so-called passive job application. Means: By optimizing the content of your homepage for search engines ("SEO") and selecting the keywords according to your target industry and desired jobs, you provoke to be found by the respective HR decision-makers.
So you apply "indirectly," but you have to make advance payment and be patient.
It can still be worth it: one candidate, for example, wanted to get a job at the holiday rental agency AirBnB. To do this, she designed her website entirely in the Airbnb style. For this, she was celebrated online, millions of people saw your job application, and she was invited to an interview. The job didn't work out in the end. She now had dozens of alternative offers from other companies.
Guerrilla job application
Guerrilla job application is an extreme form of creative job application. It deliberately breaks with conventions and crosses borders.
Rumor has it that one entertainer, for example, always added a jar of honey and a brush to his job application. So that not he, but the personnel manager can smear honey around his mouth. Other candidates rented large advertising posters in the city center or at bus stops with an original job application.
Whoever dares, however, does not always win. The risks of a guerrilla strategy are not small. If the shape does not match the personality, the branch or the method goes beyond the target, it quickly becomes embarrassing. Whoever chooses this creative form must pay more attention to the substance and the content. You have to remain persuasive. Otherwise, it is just a mess.
The best-known online guerrilla job applications include:
Play with vanity
One candidate wanted a job at the top 5 advertising agencies in New York. So he placed advertisements on Google on the names of the top 5 creative directors of the agencies. If they googled themselves, they would read first: "Googling yourself is a lot of fun - hiring me is even more fun". Effect: With a budget of only $ 50, He received four job interview invitations and two job offers.
Another candidate was determined to go to Google - one of the most sought-after employers in the United States. After a few unsuccessful attempts, he finally made a shrill music video with an adhesive mustache and boxer shorts. Google didn't hear him either. The clip went viral, and he was able to choose from many attractive job offers.
To get an internship, one marketing student created your job application in Lego design: yourself as a figure; she also presented her strengths and talents with Lego features. This creative job application also went viral, and she was invited to numerous job interviews.
job application mind map
Pictures say more than 1000 words. And because HR personnel have little time and still want to recognize all vital information at a glance, you can accommodate this wish and, at the same time, demonstrate your creativity, for example, with a cover letter in the form of a clear mind map.
It shows everything a company needs to know about you - only summarized graphically and - as is typical for mind maps - weighted by branches. The following example show what such a mind map can look like in a creative job application: